Premack Principle

Premack Principle sounds like a complex concept, however, it is a contingency that you encounter every day.

Everyone knows that grandma’s rule is to eat your veggies before you can have dessert. But did you know that this simple theory can also apply to many other situations?

In fact, many of you are probably already using this strategy without realizing it. Premack Principle is often referred to as”grandma’s rule.” It occurs when a preferred activity is used as a reward for a non-preferred activity. Premack Principle an easy way to increase motivation and provide access to preferred items.

For example:

• “First, do your homework. Then, you can have screen time.”
• “First, put on your coat. Then, we will go to the party.”
• “First, go to work. Then, get a paycheck.”

When using this strategy, your child (or student) should complete the “must-do” task BEFORE, accessing the reinforcer. It is also important to make sure that the “then” is something the child REALLY wants and ensure it stays powerful by limiting free access to it.

Get a printable version of this graphic and a free first/then visual HERE.

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